The AI Era: Practical Advertising Copywriting and Communication

On April 9 and April 14, 2026, the Chinese Language Enhancement Programme (CLEP) held two workshops titled “The AI Era: Practical Advertising Copywriting and Communication” at Knowles Building and the Centennial Campus of The University of Hong Kong. Mr. Wu Sai-pun Walter, a guest speaker with over twenty years of experience in the advertising industry, was invited to share his expertise. A total of 73 students attended the two sessions.

During the workshops, Mr. Wu analysed the importance of rhetoric and language use in advertising, drawing on examples from his own award-winning creative works. He also engaged students in discussions about the opportunities and challenges that artificial intelligence brings to the advertising industry and creative practices. The workshops deepened students’ understanding of effective language use and artificial intelligence, providing valuable insights that will greatly benefit their future development.